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Axalta Invests in Color Targeting Program to Capture 2019 Model Year Vehicle Colors

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By: Anthony Locicero

Copy Editor, New York Post, Rodman Media

Axalta said it is continuing its investment in its proprietary color targeting process to ensure the highest quality color matches are available for refinish customers. With 2019 model year vehicles beginning to enter the market, Axalta’s color team is accelerating color data collection to equip collision centers with the information they need to refinish consumers’ late model vehicles.

This is particularly important this time of year, as the model year turns over and new colors and variations of existing colors are going into production.

“For consumers who have had a collision, their vehicle’s appearance post-repair is extremely important,” said Troy Weaver, VP, Axalta North America Refinish. “By having high-quality color matches available as soon as new colors enter the market, collision centers can complete high-quality repairs of late model vehicles with Axalta’s refinish products to get consumers back on the road quickly.”

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